Sales is the most lucrative profession where its members are not properly taught, trained, or coached on how to be excellent at it. Because of this, most people that enter sales do their best and try to learn on their own, but are only tapping into a fraction of their potential. Salespeople have headtrash around how they are perceived by others, which subconsciously causes them to sabotage their own success and become hypnotized by their own self-limiting beliefs. Chris Caldwell is on a mission to call out the truth in sales, speaking to salespeople, business owners, and sales leaders about how to overcome the hidden fears that keep them from fully owning and excelling in their sales role.
Through keynotes and interactive workshops, Chris helps salespeople effectively and confidently combine their desire for profit with their desire for purpose, ultimately creating a career in sales they can be proud of.
Hear From Chris
Meet Chris Caldwell
As a former trainer for one of the most successful sales training companies in the world, and leader and developer of countless sales professionals and teams, Chris founded Sell As You Are to help salespeople, entrepreneurs, and sales leaders champion their teams and themselves to leverage their unique strengths in the sales process. His methodology cuts through the dissatisfaction of traditional sales scripts and the pressure for salespeople to put on a “show” and empowers sales professionals to feel impassioned by their work because it is true to who they are.
After spending 10 years teaching high school history before transitioning his career towards sales, he knows firsthand how to address the fears, insecurities, and reluctance salespeople face daily in their interactions with prospects. His goal is to inspire salespeople to embrace their personal authenticity, equip them with practical sales knowledge they can depend on, and help the world see that sales is an act of service when done with integrity and courage.
When he is not speaking or training, you can find him on the beach in Southern California with his wife and three children or reading a book about psychology and spirituality.
Popular Topics:
It Doesn't Matter If They Like You
Discover How You Are Unknowingly Sabotaging Your Sales Performance
The reality is, high fives and compliments don’t pay your mortgage. One of the biggest challenges sales inherently brings forward is the opportunity to either embrace or run from interpersonal conflict. Sales conversations have the tendency to elevate all of our hidden fears, self-worth wobble, our human desire to be liked and accepted, and test our belief in what we sell and do. This powerful talk helps business owners and salespeople manage their inner world in order to fully shift the focus of the sale towards understanding their prospects' problems and providing solutions where they can. This talk offers a sense of permission for business owners and salespeople to go out and grow their business as much as possible with unapologetic confidence and conviction.
Key Takeaways:
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Identify and acknowledge subconscious behaviors and fears that impact sales performance, particularly the desire for approval and fear of interpersonal conflict.
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Develop strategies to manage inner insecurities and shift focus towards understanding prospects' needs and delivering solutions effectively during sales interactions.
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Cultivate unapologetic confidence and conviction in sales engagements, enabling business owners and salespeople to authentically grow their businesses without relying on external validation.
Guess What? You're A Salesperson First And Business Owner Second
Uncover How Your Fear of Sales Is Keeping You From Helping the People
You Are Destined To Serve
For non-selling professionals, one of the biggest challenges they experience is they view themselves as technical experts or knowledgeable consultants, making their “sales process” bound to giving away all of their expertise. When business owners or others who have the responsibility of selling (without having “salesperson” listed on their business card) focus on trying to impress their prospects with their industry knowledge, they miss the opportunity to properly diagnose their prospects' problems and discern whether or not they are the right fit to provide a solution. This talk helps non-selling professionals and business owners understand why being the best at what they do is not enough to consistently close new business, and why they need to fully embrace the essential characteristics of their sales process in order to help the people they are most equipped to help.
Key Takeaways:
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Realize how limiting yourself to being just an expert hinders effective sales, preventing accurate problem diagnosis and solution provision.
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Learn to balance expertise with essential sales skills, enabling precise problem diagnosis and effective solution evaluation.
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Embrace sales fundamentals alongside expertise to fulfill your potential in serving clients, acknowledging that mastery of the sales process is crucial for success.
Salespeople, Take Back Your Power
Stop Letting Prospects Waste Your Time and Start Making More Money
In every human interaction, especially sales conversations, there is a “game” being played. Salespeople and prospects take on certain roles and navigate the power dynamics associated with the underlying expectation of working together or not. For salespeople, holding themselves and their prospects accountable to the truth of their problems, the truth of the sales process, and the truth of next steps are all the gateways to more consistent sales and more effective delivery of service to clients. This keynote talk empowers salespeople to show up as the leader of their sales conversations and advocate fiercely for the truth so they can effectively build trust with their prospects and efficiently qualify or disqualify opportunities without “playing games.”
Key Takeaways:
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Understand the dynamics of power in sales interactions and learn to navigate them with confidence and assertiveness.
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Discover how accountability to truth in sales processes leads to greater consistency and effectiveness in closing deals.
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Empower yourself to lead sales conversations authentically, fostering trust and efficiently qualifying prospects for success.
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443-735-8982